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HBO Max and Discovery+ will merge into single streaming platform

HBO Max and Discovery+ will merge into single streaming platform

HBO Max and Discovery+ will merge into single streaming platform starting in summer 2023. WBD did not announce what the new brand name for the merged service will be.

The media company announced a timeline for the two services to be fused together: HBO Max and Discovery+ will launch in the U.S. as a single service in the summer of 2023, according to JB Perrette, CEO and president of global streaming and games for Warner Bros. Discovery, speaking on the company’s Q2 earnings call.

HBO Max and Discovery+ will merge into single streaming platform

Perrette’s words

“At the end of the day, putting all the content together was the only way we saw to make this a viable business,” Perrette told analysts. Bringing HBO Max and Discovery+ together is aimed at cutting churn so “there’s something for everyone in the household,” he said.

WBD did not announce what the new brand name for the merged service will be, nor did execs discuss pricing for the unified streamer. Warner Bros. Discovery is initially focused on the ad-supported and ad-free versions of the combined HBO Max-Discovery+, Perrette said, but is also “exploring how to reach customers in the free, ad-supported space” with content that is totally different from what’s on the premium VOD services.

The merged HBO Max-Discovery+ will combine the best elements of both services, said Perrette. He said HBO Max had “performance and customer issues” but offers a rich set of features. Discovery+ has more limited features but provides a more robust underlying delivery infrastructure.

After the summer 2023 rollout in the United States, WBD plans to take the unified streaming platform to Latin America in the fall of 2023; Europe in early 2024; Asia Pacific in mid-2024; and additional markets in fall 2024.

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Source: Variety

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Currently studying Communication sciences, when I’m not crying for university, I’m crying for TV series.
I like running off into imaginary worlds because they’re way better than reality. Oscar nominated for mental movies.
A perfect mix of Jane Sloan, Jessica Day and Clary Morgenstern (The book version, though).
In my free time, I write articles and TV series reviews, so to combine two biggest passions of mine.

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