Wednesday, November 23, 2022
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Hallmark ‘s Three Wise Men and a Baby is the most-watched movie of the year

Hallmark Channel’s November 19th premiere of new original holiday film, Three Wise Men and a Baby, became the most-watched movie of the year!

The movie stars three of Hallmark Channel’s most-beloved male actors, Andrew Walker, Tyler Hynes, and Paul Campbell, as hilariously bickering brothers who find themselves caring for a baby anonymously left at the firehouse. Campbell co-wrote the movie with frequent co-star Kimberly Sustad, who makes a cameo appearance in the film. In a bit of stunt casting, the movie also features Margaret Colin, star of the 1987 runaway theatrical hit Three Men and a Baby, as mother to the three brothers.

Three Wise Men and a Baby, starring Paul Campbell, Tyler Hynes and Andrew Walker, premieres Nov 19 on Hallmark Channel! - WATCH

Key highlights for Three Wise Men and a Baby include:

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  • Registers as Ad-Supported Cable’s most-watched movie of the year to-date among Households, Total Viewers, Women 18+, Persons 18+, Women 25-54, and Women 18-34
  • Ranks as Cable Entertainment’s most-watched program of the day across all key demos, including Households, Total Viewers, Women 18+, Women 25-54, Persons 25-54, Women 18-49, Persons 18-49, Women 18-34, and Persons 18-34
  • Ranks as cable entertainment’s #2 Most-Watched Program of the Week among Households, Total Viewers, Women 18+, Persons 18+ and Women 18-34 (*trailing only Paramount’s Yellowstone)
  • Averaged 2.9 million Households, 411,000 Women 25-54, and 3.6 million Total Viewers
  • Ranks as Hallmark Channel’s #1 most-watched original movie premiere in 2022 to-date across all key demos
  • Reached over 4.5 million unduplicated viewers (P2+)

Thanks to its Countdown to Christmas programming event, Hallmark Channel is the most-watched entertainment cable network in Fourth Quarter and the holiday season to-date

Ratings juggernaut Countdown to Christmas, now in its sixth week, continues to fuel the network’s seasonal supremacy, with Hallmark Channel ranking as the most-watched entertainment cable network in Fourth Quarter and the holiday season to-date.

Countdown to Christmas and Hallmark Channel Highlights include:

▪ In the holiday season to-date (10/21-11/20/22), Hallmark Channel is the most watched entertainment cable network among Households, Women 25-54, Women 18-49, Women, Total Viewers, Persons 18+, and Women 18+

Network is outperforming the nearest entertainment cable competitor by:

  • 77% among Households
  • 35% among Women 25-54
  • 26% among Women 18-49
  • 66% among Total Viewers
  • 65% among Persons 18+
  • 75% among Women 18+

In Fourth Quarter to-date (9/26-11/20/22), Hallmark Channel is the most-watched entertainment
cable network among Households, Women 25-54, Total Viewers, Persons 18+, and Women 18+

Network is outperforming the nearest entertainment cable competitor by:

  • 42% among Households
  • 5% among Women 25-54
  • 28% among Total Viewers
  • 29% among Persons 18+
  • 40% among Women 18+

Keep following us to stay updated on the world of movies and TV series!

Aurora

Source: Hallmark

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Aurora Odolini
Aurora Odolini
Currently studying Communication sciences, when I’m not crying for university, I’m crying for TV series. I like running off into imaginary worlds because they’re way better than reality. Oscar nominated for mental movies. A perfect mix of Jane Sloan, Jessica Day and Clary Morgenstern (The book version, though). In my free time, I write articles and TV series reviews, so to combine two biggest passions of mine.

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